Christmas is the time of year when people who are not following Jesus are most open to Jesus and to doing things with a church.
The possibilities are endless… Some churches host a multi-night Christmas production, others a traditional Christmas Eve service, others experiment with other kids of Christmas outreach event…
See 12 Christmas Outreach Event Ideas for Churches for more ideas.
While personal invitations will probably always be the best way to invite someone to a Christmas service, social media is also a very effective way for churches and their members to spread the word about Christmas events.
Our team here at OurChurch.com started kicking around ideas, and before we knew it we had…
25 Ways Your Church Can Use Social Media to Promote its Christmas Services
Things you can do right away
1) Use Facebook, Twitter, Instagram, etc to recruit a virtual street team, people in your church who are engaged in social media and will help lead efforts to promote the Christmas
2) Create a social media promotional schedule in Google Docs. Share it with your street team, get their input, add to it & improve it based on their input.
3) Create a Facebook event for your Christmas service(s).
4) Post the event to your church’s Facebook page.
5) You & your virtual street team share the event on your personal Facebook profiles & encourage others to do the same.
6) Post the event to any other social media profiles your church may use (Twitter, Instagram, etc)
7) You & your virtual street team share your church’s post, promoting the event on your personal profiles (Twitter, Instagram, etc)
8 ) Run Facebook ads to promote your Christmas events
Create a promotional video for your Christmas service, and…
9) Put the promotional video on YouTube
10) Share the YouTube video on your church’s Facebook page.
11) You & your virtual street team share the YouTube video on your personal Facebook profiles and encourage others to do the same.
12) Share the video to any other social media profiles your church may have (Twitter, Instagram, etc)
13) You & your virtual street team share your church’s video promoting the event on your personal accounts on those same social platforms (Twitter, Instagram, etc)
Reach out to other local organizations
14) Find local online guides that have event calendar. Submit your event, embed or link to the YouTube video.
15) Find the Facebook pages for your city, chamber of commerce, & other local community organizations. “Like” their page. Then post the Facebook event to their wall if you can do that in a non-spammy way.
16) Find on other social platforms (Twitter, Instagram, etc) profiles for your city, chamber of commerce, & other local community organizations. Send them a DM & ask if they would share your post about your Christmas production.
If your Christmas services / events span more than one night…
17) Post pics from the first night to your church’s Facebook page. Be sure to tag as many people as you can. Tagging will cause those pics to show up on those people’s profiles for them and their friends to see.
18) You and your street team share those pics on your Facebook profiles.
19) Post some of the pics to your church’s other social profiles (Twitter, Instagram, etc)
20) You and the street team, share those pics.
21) Create a video that includes footage from the opening performance & short comments from people afterwards saying good things about it. Post the video to YouTube.
22) Share the opening night video on your church’s Facebook page
23) You & your virtual street team share the opening night video on your personal Facebook profiles & encourage others to do the same.
24) Share the opening night video using your church’s other social accounts (Twitter, Instagram, etc).
25) You & your virtual street team share your church’s posts of the opening night video on other social accounts (Twitter, Instagram, etc).
A thrill of hope the weary world rejoices, For yonder breaks a new and glorious morn.
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Let our team guide you and bear some of the load
If you need any help with your church website or church SEO in this busy season, OurChurch.com is here to help. We can save you time and make sure your website and SEO are helping you reach the people you want to connect with.
Request a free phone consultation by completing the form below (mobile) or to the right (desktop).
Comment and Discuss
- Which of these social media tactics is your church using this year?
- What other ways can churches spread the word about services through social media.
Continue reading Your Christmas Communications Playbook
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
