Christmas is just 2 weeks away.
Have you figured how you’re going to celebrate the holiday?
Just like my family, millions of other families are making plans for how they are going to spend their Christmas. A big part of their Christmas plans include where they will attend church, if at all.
According to a Pew research report, Christmas is second only to Easter as the time of the year when more Americans search the internet using the word “Church”. This means…
There is a huge opportunity to have new visitors walk in your doors this Christmas season!
The only way that you will get the opportunity to meet these visitors is if you have the following
3 Things Your Website Needs for Christmas
1) Service Times:
Most visitors are looking for Christmas Eve and Christmas Day service times. Make sure they are easy to find on your homepage. Include info about other Christmas outreach events too.
2) Address
Because many people searching for churches in your area don’t regularly attend your church, don’t make visitors hunt for your address. It may be listed in your footer, but during this time of the year, put it higher up on your homepage as well.
3) What To Expect
One thing I’ve learned: Frustration occurs when expectations aren’t met.
You can eliminate possible frustration for your guests by answering the questions people often have about Christmas services:
- How long will the service be?
- Are children welcome in the service? Is children’s church and/or child care provided?
- What will people be wearing?
- Will services be available online? If so, where?
Rather than clutter the church homepage with all of this information, we recommend adding a simple, eye-catching teaser (image and text) on the homepage that links to a Christmas page. The Christmas page can then include a “What To Expect” section.
Having these 3 items on your website will show guests that you genuinely care about them and want them join you for your Christmas (Eve) services.
This is the message of Christmas: We are never alone. -Taylor Caldwell
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Delegate Your Website to Our Team
Want to connect with more people in your community and communicate better with your congregation, but your just too busy? Consider letting our team lighten your load and build a new website for you. Get the info you need about a church website design to make an informed decision.
Complete the form below (mobile) or to the right (desktop) to schedule a free phone consultation.
Comment and discuss:
- What info about Christmas Eve services do you think is important to include on a church website?
Continue reading Your Christmas Communications Playbook
President at OurChurch.Com
Mark has served as the President of OurChurch.Com since its founding in 1996, leading the Custom Website and Sales departments with dedication and expertise.
Over the years, he has managed hundreds of custom website, graphic design, and marketing projects for churches, non-profits, businesses, and schools.
Beyond his professional work, Mark is deeply committed to serving his community. He coordinates and packs over 700 meals each week for children through One Community Now’s Pack A Sack for Kids program, volunteers in the Children’s Ministry at Generations Christian Church, and participates in a weekly Bible study.
