Zigging When Others Zag
Therefore the Pharisees also asked him how he had received his sight. “He put mud on my eyes,” the man replied, “and I washed, and now I see” (John 9:14-15).
Before I owned my own advertising agency, I worked for another ad agency. The owner was a man who was very creative and taught me that if you want to be remembered and want to stand out among the crowd, you must “zig” when others are “zagging.” This was a another way of saying, “Do something very different so that your work will stand out among the crowded marketplace.”
When I owned my own firm, we created several award-winning ad campaigns. One ad we created won international marketing awards. It was promoting a new brand of plush carpet. It’s still on my wall in my office. In our ad we featured a white Persian cat in the ad. However, it looked like the body of the cat was submerged. You could only see the head of the cat as if the plush carpet made him sink. People wrote us and thought we had killed a cat to make our point. It was all trick photography. It became a memorable ad.
Jesus did things that caused people to talk. Today, we would call this “creating a buzz.” One such miracle Jesus did that caused a buzz was when a man wanted Jesus to heal him. Instead of saying a religious prayer, He reached down and grabbed some mud and put it on his eyes. I can only wonder what the man must have thought. When he washed off the mud he could see. When the Pharisees asked how he was healed, the man told him. The Pharisees must been totally confused. Jesus did this to confront the religious spirit among the Pharisees and keep things focused on the source of the miracle, not the way it was done. Be aware when God does things outside your paradigm of experience. Don’t jump to conclusions about the ways of God if they don’t fit your paradigm. Jesus rarely does things the same way every time. This is intentional in order to keep us trusting in His power, not His ways.
