Are you someone who makes New Year’s Resolutions? Have you made any for your website?
We’ve been discussing goals this month, including the 4 types of goals you should set.
“Numerical goals” are one of those 4 types of goals, and numerical goals for your website address questions like…
- How many visitors are you getting to your website?
- Where are visitors coming from?
- What pages are being visited most often?
Are you able to look up this data now?
This information is critical to understanding your website visitors and the health of your website. It’s also critical to being able to evaluate the effectiveness of everything else you do with your website and online communication this year.
Are you familiar with SMART Goals?
SMART goals are goals that are:
- Specific – Goals should identify exactly what you want to accomplish.
- Measurable – Goals should be able to be evaluated with a yes/no or a numerical evaluation.
- Actionable – Every resolution should start with a verb (e.g. “Add,” “Eliminate,” “Set-up”)
- Realistic – A good resolution should stretch you, but still be attainable.
- Time-bound – Every resolution should have a completion date associated with it.
One of the key elements to a SMART goal is that it be measurable. Goals should be able to be evaluated with a yes/no or a numerical evaluation.
Measurable goals include things like.
- Double the number of visitors to our website from search engines this year.
- Increase downloads of the student application form by 50% this year.
- Increase online sales revenue from email marketing by 25% this year.
Before you can set goals like these for your website, you have to be able to measure these things.
How to Measure Website Metrics
If you are not able to measure them now, the #1 resolution for your website right now should be:
Sign-up for Google Analytics and integrate it into your website.
Google Analytics is a free service from Google which logs your website traffic and enables you to analyze where your website visitors are coming from and what they’re doing, so you can evaluate your goals and serve your visitors more effectively.
When we help a Christian church, school, ministry or business with their SEO, integrating Google Analytics into their website is something we do during the first week of every Christian SEO service we provide.
If you are using our WP-EZ Website Builder to manage your website we have a video tutorial that shows How to Integrate Google Analytics with Your Website.
Bottom line…
Numbers only matter because people count. -Dave Adamson
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Want to work with our Web Design and SEO Team?
If you’re thinking, “I don’t have time to set up Google Anayltics” or you have GA setup and it’s showing you’re not getting many visitors… Well, you know what they say: “If you keep doing what you’re already doing, you’re going to keep getting more of what you’ve already got.”
Fill out the form below (mobile) or to the right (desktop) to Schedule a Discovery Call, and find out if working with our team is the right step for you and your organization.
Post a comment and discuss…
- Are you using Google Analytics?
- If you are, how has it helped you set and evaluate goals or better serve your visitors? If not, are you going to start using it this year?
Continue reading… How to set and reach your goals in 2026!
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
