Easter is coming up fast! Are you ready?
Easter is one of the best times of the year for churches to connect with people in their community, and one of the best times of the year to help people deepen their relationship with God. Therefore, our focus until Easter is going to be on helping you prepare for Easter and then taking things to the next level after Easter.
Let’s start with your church website.
Because your website is the front door to your church, it is important to do these…
5 Things To Prep Your Church Website For Easter
1. Make sure you have Easter service times prominently displayed on your homepage.
Even if your church isn’t changing service times for Easter services, it is important to have your “Easter Service Times” displayed near the top of your homepage.
2. Post info/links to other Easter weekend activities.
If your church is having an egg hunt, Easter brunch, or any other special activities, give special attention to those events on your homepage.
But, you don’t have to have all the details of every event on your homepage. Usually, it’s better to just post a headline or promotional graphic for each event and have it link to a calendar or event page that gives more details.
3. Create a welcome message.
Although this is a good idea for any time of the year, it is especially important at Easter when so many new visitors will be attending.
The welcome video should be short (1-2 minutes), friendly, and… yes, welcoming. The information included should address the question, “What should I expect if I visit your church?”
4. Remove outdated information.
If you haven’t gotten around to the spring cleaning of your website (removing of old, outdated information), you absolutely should do it now.
Nothing screams that your church is “irrelevant” more than outdated, irrelevant information on your website.
5. Share volunteer opportunities.
Because attendance will be higher than usual, you will likely need more volunteers than usual. Give special attention on your website to the need for volunteers and link to a page that gives specifics on what serving opportunities are needed most and who to contact for each.
Insight to Improve Your Church’s Easter Communications:
- 22 Easter Ideas for Church Outreach (events and online)
- Why Your Church Should Use the Plan Your Visit Strategy
- What is the Plan Your Visit strategy?
- How to Optimize Your Church Website for Easter
The bottom line is…
As you prepare your heart for Holy Week, don’t forget to prepare your church website as well.
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Improve Your Church’s Easter Communications
1. 22 Easter Ideas for Church Outreach (events and online)
Looking for new, innovative ways to reach people in your local community this Easter? Check out this detailed list of outreach ideas that includes both events your church can host and ways your church can connect with people online.
Click to 22 Easter Ideas for Church Outreach (events and online)
2. Why Your Church Should Use the Plan Your Visit Strategy
Most of the time when people are looking for a church, they search online, view a church’s website, and then maybe they visit on a Sunday… and maybe they don’t. If they don’t, you’ll never know.
With Plan Your Visit, you give website visitors the opportunity to schedule their visit using a short online form. Then you have a host to does a number of things before, during, and after their visit. In this article we explain what those things are and why they dramatically increase the likelihood a person will visit and return.
Check out Why Your Church Should Use the Plan Your Visit Strategy
3. What is Plan Your Visit?
“Plan Your Visit” is a church outreach strategy designed to make it easier for people to visit a church for the first time, have a good first visit, and return to get better connected.
Because there’s an online component to Plan Your Visit, some people mistakenly assume that Plan Your Visit is just a web page, a button, and an online form. But there’s so much more to it than that!
Learn the 6 Parts to the Plan Your Visit Strategy in What is Plan Your Visit?
4. How to Optimize Your Church Website for Easter
According to the Pew Research Center, more Americans search for “church” around Easter than at any other time. In this immensely practical article, we share with you 8 specific things you can do to help you church rank better in search results and connect with more people searching for a church or Easter events this year.
Check out How to Optimize Your Church Website for Easter
We’d love to hear what you’re doing and your perspective on Easter and AI in this month’s Listening Post survey.
Let OurChurch.Com Be Your Easter Guide
If your Christian church, ministry or business wants to reach more people through a new Christian website design or Christian SEO services, we’d love to talk with you.
Fill out the form below (mobile) or to the right (desktop) to schedule a time to talk with a member of our team.
Comment & Discuss
- What things are you doing to prepare your church website for Easter?
- Is your church using Plan Your Visit or are you considering it?
President at OurChurch.Com
Mark has served as the President of OurChurch.Com since its founding in 1996, leading the Custom Website and Sales departments with dedication and expertise.
Over the years, he has managed hundreds of custom website, graphic design, and marketing projects for churches, non-profits, businesses, and schools.
Beyond his professional work, Mark is deeply committed to serving his community. He coordinates and packs over 700 meals each week for children through One Community Now’s Pack A Sack for Kids program, volunteers in the Children’s Ministry at Generations Christian Church, and participates in a weekly Bible study.
