If you work or volunteer in church communications, this is one of your busiest weeks of the year.
You are putting in lots of extra hours… getting info out about Easter events, providing resources so the people of your church can invite others, and helping people to reflect on the events of Holy Week.
It may be tempting to think, “The end is near! Easter is almost here! I can see the finish line!”
But Easter has never been about endings, has it?
The first Easter was a new beginning.
Every Easter since has been a celebration of the new life we have in Christ.
So, while it’s understandable if part of us can’t wait until Easter is over, at the same time, we don’t want to be unprepared for what happens after Easter.
- There will be new life in people who commit their lives to Christ for the first time on Easter.
- There will be new life in people who have wandered and come home to God on Easter.
- There will be people who come to an Easter service and wonder, “Can I really find new life in Christ? I want to know more.”
We get the opportunity to help cultivate that new life!
So, here are…
4 things to help cultivate the new life God creates this Easter
1) Create a follow-up plan.
How are you going to follow up with people who visit your church for the first time? Those who make a first-time commitment to Christ? Those who recommit their life to Christ?
2) Create a communications card.
Hopefully you already have something people can fill out to request more information, request prayer or let you know when they have taken a major step of faith. I list the communication card second because it should be designed after you’ve created your follow-up plan, to ask for the info you need to follow-up effectively.
Ideally, it’s good to have both a paper communications card for those who are old school and a digital communications card for those who would rather use their phones.
For the digital communications card, this can be a form on your website. Then you can put the URL of the form and a QR code in your bulletin/program (if you still have a print bulletin) and/or on the screen during announcements.
3) Create a plan for pics and stories.
Sharing the gospel is primarily about telling God’s story, not just the story of what He did 2,000 years ago but what he is doing in your church and in the lives of the people who make up your church today.
Take pictures of your Holy Week events. Take video. Ask people to text or email what God does in their lives this week. With permission, share these pics, videos and stories on your church website and social media to give God the glory.
4) Create “Next Steps.”
As God stirs people’s hearts, they will want to know, “Where do I go from here?” Communicate with people what their next step is if they are a first time visitor, a new believer or recommitting their life to Christ. Include this next steps on your website, in your follow-up plan, in your weekly email newsletter.
Easter is all about new life. What’s your church’s plan to cultivate the new life God creates this Easter?
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Comment and Discuss
- What are your post-Easter plans and ideas?
Read more articles on Easter communications.
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
