Easter is now behind us.
If you’re a pastor, church communicator or heavily involved in church ministry, I hope you can take a breath now. But you’ve got one more important Easter task to do…
Review Your Easter Analytics
Hopefully, you’ve already done some reviewing of your Easter services and related events, gotten feedback from members of your team, and made notes about what worked well and what didn’t. You’ll be able to learn from these observations and make next Easter even better.
What about your website? Your emails? Any social media you used? Any online advertising you did? Have you reviewed how they did?
You should have your website connected with an analytics system like Google Analytics.
Analytics can answer important questions like…
- How many website visitors did we have the week before Easter this year compared to the week before Easter last year?
- How many website visitors did we have the week before Easter compared to a “normal” non-Easter week a month ago?
- Look at the sources of your visitors in the week before Easter to last month and last Easter? Which sources saw the biggest increases? Organic search? Email? Facebook? Google Ads? This will give you a good idea of how well your Easter marketing and outreach worked.
- If your website is connected with Google Search Console, look at your search analytics to see which keywords were searched most often to find your website.
Don’t waste time and money!
John Wanamaker, a pioneering American merchant and department store owner is quoted as saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
That’s because he didn’t have the digital tools and tracking capabilities we now have.
Don’t be content to just guess as to what worked well (and and not so well) with your website, search marketing, and Easter outreach.
Review your analytics, cut back on the marketing that’s not producing results and focus the time and money you invest in marketing in the areas that are producing results.
Smart people make data-based decisions.
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Partner with our team of SEO/Analytics experts!
This is why when we begin working with an organization to help them with their Christian SEO or Church SEO we configure their website with Google Analytics, Google Search Console, and Bing Webmaster Tools. With these tools we and our clients can make good data-driven decisions, which helps them better live out their mission online.
Fill out the form below (mobile) or to the right (desktop) to schedule a time to talk!
Post a Comment and Discuss…
- Have you reviewed your Easter analytics? Why or why not?
- If you have, what is the most significant thing you learned from your Easter analytics?
Read more articles in our Easter Communications series.
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
