In this article I’m going to share an easy SEO trick for photos anyone can do. Not many web admins do this, so if you do, it will give your website an advantage in the search engines.
Google is very smart, but it doesn’t totally understand photos.
Search engines have gotten much better at identifying what objects are included in each photo, but they don’t understand the context of those photos.
For example, a search engine might be able to identify smiling children in a photo, but it’s not going to understand that it is kids in your children’s ministry worshiping God and getting to know Him in bible lessons.
Therefore, search engines rely on website developers and administrators to explain what’s in each photo using what is called the “ALT attribute.”
The ALT attribute provides alternate information about a photo in case a website visitor cannot view it (for example if they have a slow Internet connection, have images turned off, or are visually impaired and use a screen reader).
Let’s talk about…
3 Ways Website Admins Address Website Image ALT Attributes
Bad: Most website admins ignore the ALT attribute and leave it blank.
Better: Some admins put a few descriptive words in the ALT attribute.
Best: Smart website admins who want their website to rank better in search engines craft their ALT attributes to include words that describe the image and keywords they want to rank well for.
Here’s a view in the website editor of an image showing the pastor of my church and his family.
The “Alternative Text” includes the name of the pastor, his wife and kids, which puts this image in the “better” category I described earlier.
The best alt attribute (alternative text) would be something like this:
Our church meets in Safety Harbor, FL. We want to rank well for “church in Safety Harbor.” By including this keyword phrase in the alt attribute, it helps Google understand this is what our website is about, and helps our church to rank better for this keyword.
Note: the ALT Attribute is not a caption. This text cannot be seen by website visitors (unless they are using screen reader or viewing the source code), so changing the alt attribute does not change the appearance or text of your website at all.
Easy, right?
On-page SEO is about helping search engines better understand what your website is about. -Paul Steinbrueck
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Take action!
Go through your website and add keywords to the alt attributes of your photos and other images. And from now on, every time you add new photos to your website, be sure to include a keyword-rich alt attribute for each one.
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If you’re thinking you’d rather turn your SEO over to experienced professionals, let’s schedule a free consultation to talk about how we can help you with SEO for your church, school, ministry, or business.
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Post a comment and Discuss:
- Have you optimized your images by including keywords in the alt attribute? Why or why not?
Read more articles about Church Website Photography
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
