{"id":15791,"date":"2026-01-08T14:36:38","date_gmt":"2026-01-08T14:36:38","guid":{"rendered":"https:\/\/biblelon.com\/?p=15791"},"modified":"2026-01-08T14:36:38","modified_gmt":"2026-01-08T14:36:38","slug":"should-churches-set-goals-christian-web-trends-blog-church-websites-design-seo","status":"publish","type":"post","link":"https:\/\/biblelon.com\/?p=15791","title":{"rendered":"Should Churches Set Goals? &#8211; Christian Web Trends Blog: Church Websites, Design, SEO"},"content":{"rendered":"<p><\/p>\n<p>Many years ago, I was a part of a church that put a substantial amount of time and effort into creating a strategic plan that included very specific, numerical goals.<\/p>\n<p>I remember one year in particular in which the staff and elders were feeling especially inspired. We thought God was leading us to set a goal of growing our Sunday attendance dramatically, something like 30% in one year.<\/p>\n<p>We did a lot of good things that year\u2026 but the goal of increasing Sunday attendance 30%\u2026<\/p>\n<p><strong>It didn\u2019t happen.<\/strong><\/p>\n<p>That caused me to reflect a lot on church goals. Jesus said in John 6:44, \u201cNo one can come to me unless the Father who sent me draws them.\u201d\u00a0 If that\u2019s the case, no matter what a church does, we can\u2019t bring a single person to Jesus through our own efforts.<\/p>\n<p><strong>It seems presumptuous \u2013 perhaps even blasphemous \u2013 for a church to set goals related to conversions, baptisms, or spiritual growth.<\/strong><\/p>\n<p>On the other hand, I have also been a part of churches that had no goals.<\/p>\n<p>Don\u2019t get me wrong, there were hopes, dreams, and aspirations. Occasionally, there were plans created for specific events or sermon series.\u00a0 But the underlying philosophy was, \u201c<strong>We want to be led by the Holy Spirit, and we will trust the Holy Spirit for the results.<\/strong>\u201d<\/p>\n<p>For these churches, there tended to be little change or movement from one year to the next.<\/p>\n<p>Fast forward 20 years\u2026 Over that time I have served as an elder at 2 different churches for more than a decade each, led OurChurch.com for almost than three decades, and read dozens of books by Christian leaders. One thing I\u2019ve come to realize is <strong>there are\u2026<\/strong><\/p>\n<h4><strong>Different Types of Goals<\/strong><\/h4>\n<p>In fact, as I wrote previously, there are 4 types of goals.<\/p>\n<p>Understanding and setting each type of goal is really important.<\/p>\n<p>Of these 4 types, the only type of goal that is controversial is setting metrics or numerical goals.\u00a0 And even then, I would encourage you not to dismiss numerical goals entirely for your church. I would recommend against setting a goal for the number of commitments to Christ this year, but\u2026<\/p>\n<p>Is there anything wrong with setting a goal of 1,000 invitations to a Sunday service to the people in your community?\u00a0 Or a goal of having each elder disciple 2 other leaders this year?<\/p>\n<p>Regardless of your perspective on metrics, the other 3 types of goals \u2013 objectives, projects and processes \u2013 are all a matter of discerning, \u201c<strong>What is God calling us to do?<\/strong>\u201d<\/p>\n<p>Click to share this image on Facebook, Twitter, Pinterest or Instagram <\/p>\n<p>If we don\u2019t pray about these things, ask God for guidance and write down where we sense him leading us, we have a tendency to get distracted, lose our way, or forget exactly what God has called us to do.<\/p>\n<h4>Pursuing Your Outreach Goals<\/h4>\n<p>If your church has goals to serve more people in your community and share the good news with them, consider setting project goals like:<\/p>\n<p>Fill out the form below (mobile) or to the right (desktop) to schedule a complimentary strategy session with one of our experienced church website experts.<\/p>\n<p><strong>Comment and Discuss:<\/strong><\/p>\n<ul>\n<li>Has your church set goals for this year? Why or why not?<\/li>\n<\/ul>\n<p>Continue reading\u2026\u00a0How to set and reach your goals in 2026!<\/p>\n<p><strong>Co-founder &amp; CEO, OurChurch.Com<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like <\/span><span style=\"font-weight: 400\">ChurchLeaders.com<\/span><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">The JoyFM<\/span><span style=\"font-weight: 400\">, and his personal blog, <\/span><span style=\"font-weight: 400\">LiveIntentionally.org<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beyond his professional achievements, Paul serves as an elder at <\/span><span style=\"font-weight: 400\">Journey Community Church<\/span><span style=\"font-weight: 400\"> and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.\u00a0<\/span><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many years ago, I was a part of a church that put a substantial amount of time and effort into creating a strategic plan that included very specific, numerical goals. I remember one year in particular in which the staff and elders were feeling especially inspired. We thought God was leading us to set a<\/p>\n","protected":false},"author":1,"featured_media":15792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[46,72,82,292,926,3808,927,1724,924,923,925],"class_list":{"0":"post-15791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prayer","8":"tag-blog","9":"tag-christian","10":"tag-church","11":"tag-churches","12":"tag-design","13":"tag-goals","14":"tag-seo","15":"tag-set","16":"tag-trends","17":"tag-web","18":"tag-websites"},"_links":{"self":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/15791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15791"}],"version-history":[{"count":0,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/15791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/media\/15792"}],"wp:attachment":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}