{"id":16360,"date":"2026-01-13T22:22:31","date_gmt":"2026-01-13T22:22:31","guid":{"rendered":"https:\/\/biblelon.com\/?p=16360"},"modified":"2026-01-13T22:22:31","modified_gmt":"2026-01-13T22:22:31","slug":"bible-sales-surge-to-record-levels-among-gen-z-on-both-sides-of-the-atlantic","status":"publish","type":"post","link":"https:\/\/biblelon.com\/?p=16360","title":{"rendered":"Bible sales surge to record levels among Gen Z on both sides of the Atlantic"},"content":{"rendered":"

\n HarperCollins said increased Bible sales were a sign that people are not just buying them but “actually trying to read them and understand them and then apply them to their lives”.<\/span>\u00a0(Photo: Getty\/iStock)<\/span><\/p>\n

Bible sales in both the UK and the US have climbed to their highest levels on record, with analysts pointing to a growing interest in faith and spirituality among Generation Z as a key driver of the trend.<\/p>\n

Figures reported by the Daily Mail<\/em>, based on analysis of Nielsen BookScan data, show that UK Bible sales reached \u00a36.3 million in 2025, marking a dramatic rise from \u00a32.7 million in 2019.<\/p>\n

This represents a 134% increase in value over six years, alongside a 106% rise in volume during the same timeframe.<\/p>\n

The acceleration has been particularly sharp in the past year.<\/p>\n

Between 2024 and 2025 alone, revenue from Bible sales grew by a quarter, with the number of copies sold exceeding that (28%) and far outstripping growth in the years before the Covid-19 pandemic.<\/p>\n

By contrast, between 2008 and 2019, annual Bible sales increased by just \u00a3277,000 in total.<\/p>\n

Data collated by Christian publisher SPCK Group also shows that Crossway\u2019s English Standard Version (ESV) topped sales among Bible translations in the UK in 2025.<\/p>\n

Sam Richardson, chief executive of SPCK Group, said the figures point to a broader cultural shift.<\/p>\n

He told the Daily Mail<\/em> that the sustained rise in sales reflects a renewed curiosity about faith, particularly among people aged 18 to 28.<\/p>\n

According to Mr Richardson, Gen Z appears more receptive to spiritual and religious engagement than older cohorts, a pattern he attributes to growing up amid global disruption attributed to the Covid-19 crisis, international conflicts, rapid advances in artificial intelligence, and increasing pressures on mental health.<\/p>\n

\u201cThis may well be because Gen Z, who experienced the global Covid-19 pandemic as children and teenagers, are now reaching adulthood in an increasingly turbulent world, where everything from politics to the economy, culture and technology are constantly shifting,\u201d he said.<\/p>\n

\u201cWe are seeing more and more people – Gen Z included – investigating the Bible for themselves and seeking to draw their own conclusions rather than relying on the status quo.\u201d<\/p>\n

Social media has also played a visible role.<\/p>\n

On TikTok, young adults have posted videos documenting their first Bible purchases, sharing personal reflections on faith, peace and curiosity.<\/p>\n

Several users have described moving away from atheism, ordering study Bibles, or preparing to attend church for the first time.<\/p>\n

The British trend mirrors developments in the United States.<\/p>\n

US Circana BookScan director and industry analyst Brenna Connor has said that <\/strong>Bible sales in the US reached their highest level in 21 years in 2025, with approximately 19 million copies sold – twice the total recorded in 2019, reports Publishers Weekly<\/em>.<\/p>\n

Sales were up 12% on 2024 last year, with particularly strong growth following periods of national and cultural upheaval, including the assassination of Christian media figure Charlie Kirk.<\/p>\n

According to Circana BookScan, Bible purchases increased sharply in the weeks that followed his death, with 2.4 million copies sold across the US in September alone \u2014 a 36 per cent rise compared with the same month in 2024.<\/p>\n

Industry analysts in both countries say the surge suggests that buyers are not simply collecting religious texts but actively engaging with them.<\/p>\n

Publishers report increased demand for study Bibles, children\u2019s editions and accessible formats designed for first-time readers.<\/p>\n

In the US, the leading adult Bible title in 2025 was The Invitation New Testament<\/em>, released by B&H Publishing, while children\u2019s sales were led by The Action Bible: God’s Redemptive Story<\/em> by Sergio Cariello, published by <\/strong>David C Cook.<\/strong><\/p>\n

HarperCollins Christian Publishing chief executive Mark Schoenwald said the company is heading for a third straight year of double-digit growth across all Bible formats, adding that sales of the NIV Study Bible have now exceeded 10 million copies – evidence, he said, of deeper reader engagement.<\/p>\n

“We just surpassed 10 million units of the NIV Study Bible,” Schoenwald told Publishers Weekly<\/em>. “What that tells me is people are not just buying Bibles, but they’re actually trying to read them and understand them and then apply them to their lives.”<\/p>\n

The surge in Bible sales is emerging against the backdrop of a so-called \u201cquiet revival\u201d marked by renewed interest in faith among younger generations.<\/p>\n","protected":false},"excerpt":{"rendered":"

HarperCollins said increased Bible sales were a sign that people are not just buying them but “actually trying to read them and understand them and then apply them to their lives”.\u00a0(Photo: Getty\/iStock) Bible sales in both the UK and the US have climbed to their highest levels on record, with analysts pointing to a growing<\/p>\n","protected":false},"author":1,"featured_media":16361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[112,4764,45,298,1817,465,5086,1652,3400],"class_list":["post-16360","post","type-post","status-publish","format-standard","has-post-thumbnail","category-christian-living","tag-among","tag-atlantic","tag-bible","tag-gen","tag-levels","tag-record","tag-sales","tag-sides","tag-surge"],"_links":{"self":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/16360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16360"}],"version-history":[{"count":0,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/16360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/media\/16361"}],"wp:attachment":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}