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For many churches, Easter is the most attended service of the year, which also makes it the biggest opportunity to connect with people seeking a church to worship with on Easter.<\/p>\n
According to the Pew Research Center\u2026<\/p>\n
More Americans search for \u201cchurch\u201d around Easter than at any other time. -Pew Research Center<\/strong><\/em><\/p>\n Click to share this image on Facebook, Twitter, Pinterest or Instagram <\/p>\n There are several things your church can do to help those who are searching.<\/p>\n Connect your website with Google Search Console and Bing Webmaster Tools which will tell you if there are any problems with your website that prevent it from being read by search engines.<\/p>\n Make sure your website is mobile friendly. This is important for good search rankings and a good user experience.\u00a0 You can use the\u00a0 Bing Mobile Friendly Test to see if there are any issues with your website\u2019s mobile usability.<\/p>\n If you don\u2019t have a Google Business Profile yet, get that setup ASAP. See How to Create, Claim and Verify Your Google Business Profile for step-by-step instructions.<\/p>\n If you already have a Google Business Profile, review it. Make sure all the info is up to date and that you have info about Easter services and events on it.<\/p>\n It\u2019s also good to setup or review listings in other local\/maps sites like Bing Maps, Yelp, and Apple Maps.<\/p>\n 4. NAP Time.<\/p>\n No, don\u2019t fall asleep\u2026 Make sure your church N<\/strong>ame, A<\/strong>ddress and P<\/strong>hone number are in the header or footer of your website (top or bottom of every page).<\/p>\n Once you\u2019ve taken care of the basics that are essential for good search rankings, there are some additional steps you can take to connect with people who are searching before Easter.<\/p>\n In addition to mentioning Easter services on your homepage and calendar page. If you want it to be found in search engines, create a page specifically for your Easter services and Easter events.<\/p>\n This will help both human visitors and search engines that visit your homepage to find your event pages.\u00a0 The idea is to use headlines or promotional graphics on your homepage just to get people\u2019s attention, and link to the Easter page where people can get the rest of the details. This way your homepage doesn\u2019t get cluttered with all the details.<\/p>\n Social media shares and likes help search rankings. Plus the more people who see the event in social media, the more links it will get.\u00a0 Consider creating a Facebook Event and sharing to any local Facebook groups.<\/p>\n 4. Email newspapers and community groups<\/strong>.<\/p>\n Many newspapers and community websites list upcoming events. Email them and see if they\u2019ll post and link to info about your Easter events.<\/p>\n And somewhat of a hybrid between social media and community groups, there are social apps like Eventbrite, Meetup, and Nextdoor.<\/p>\n People are searching online for Easter services in your community. Will they find your church?<\/p>\n If you are interested in having our Church SEO\u00a0 experts help your church bring more people to your church website through search engines, we would love to talk with you!<\/p>\n Complete the form below (mobile) or to the right (desktop) to schedule a call.<\/strong><\/p>\n Comment & Discuss:<\/strong><\/p>\n Continue reading\u2026 How to Improve Your Easter Communication<\/p>\n Co-founder & CEO, OurChurch.Com<\/strong><\/p>\n Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.<\/span><\/p>\n An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like <\/span>ChurchLeaders.com<\/span>, <\/span>The JoyFM<\/span>, and his personal blog, <\/span>LiveIntentionally.org<\/span>.<\/span><\/p>\n Beyond his professional achievements, Paul serves as an elder at <\/span>Journey Community Church<\/span> and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.\u00a0<\/span><\/p>\nStart with the Church SEO basics that apply all year:<\/strong><\/h2>\n
1. Eliminate SEO Killers.<\/strong><\/h4>\n
2. Make it Mobile Friendly.<\/strong><\/h4>\n
3. Setup\/Check Local Listings<\/strong>.<\/h4>\n
Optimize Your Church Website for Easter<\/strong><\/h2>\n
1. Create an Easter page for services and other events.<\/strong><\/h4>\n
2. Promote and link to all events on your homepage.<\/strong><\/h4>\n
3. Share your Easter events on social media<\/strong>.<\/h4>\n
Get some help from our team of experienced SEO pros!<\/h4>\n
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