{"id":25851,"date":"2026-04-09T14:17:41","date_gmt":"2026-04-09T14:17:41","guid":{"rendered":"https:\/\/biblelon.com\/?p=25851"},"modified":"2026-04-09T14:17:41","modified_gmt":"2026-04-09T14:17:41","slug":"secrets-revealed-by-easter-analytics","status":"publish","type":"post","link":"https:\/\/biblelon.com\/?p=25851","title":{"rendered":"Secrets Revealed by Easter Analytics"},"content":{"rendered":"<p><\/p>\n<p>Easter is now behind us.<\/p>\n<p>If you\u2019re a pastor, church communicator or heavily involved in church ministry, I hope you can take a breath now. But you\u2019ve got one more important Easter task to do\u2026<\/p>\n<h2><strong>Review Your Easter Analytics<\/strong><\/h2>\n<p>Hopefully, you\u2019ve already done some reviewing of your Easter services and related events, gotten feedback from members of your team, and made notes about what worked well and what didn\u2019t. You\u2019ll be able to learn from these observations and make next Easter even better.<\/p>\n<p>What about your website? Your emails? Any social media you used? Any online advertising you did? Have you reviewed how they did?<\/p>\n<p>You should have your website connected with an analytics system like Google Analytics.<\/p>\n<h4><strong>Analytics can answer important questions like\u2026<\/strong><\/h4>\n<ul>\n<li>How many website visitors did we have the week before Easter this year compared to the week before Easter last year?<\/li>\n<li>How many website visitors did we have the week before Easter compared to a \u201cnormal\u201d non-Easter week a month ago?<\/li>\n<li>Look at the sources of your visitors in the week before Easter to last month and last Easter? Which sources saw the biggest increases? Organic search? Email? Facebook? Google Ads? This will give you a good idea of how well your Easter marketing and outreach worked.<\/li>\n<li>If your website is connected with Google Search Console, look at your search analytics to see which keywords were searched most often to find your website.<\/li>\n<\/ul>\n<h4>Don\u2019t waste time and money!<\/h4>\n<p>John Wanamaker, a pioneering American merchant and department store owner is quoted as saying, \u201c<strong>Half the money I spend on advertising is wasted; the trouble is I don\u2019t know which half.<\/strong>\u201d<\/p>\n<p>That\u2019s because he didn\u2019t have the digital tools and tracking capabilities we now have.<\/p>\n<p>Don\u2019t be content to just guess as to what worked well (and and not so well) with your website, search marketing, and Easter outreach.<\/p>\n<p>Review your analytics, cut back on the marketing that\u2019s not producing results and focus the time and money you invest in marketing in the areas that are producing results.<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>Smart people make data-based decisions.<\/strong><\/em><\/p>\n<p>Click to share this image on Facebook, Twitter, Pinterest or Instagram <\/p>\n<h4>Partner with our team of SEO\/Analytics experts!<\/h4>\n<p>This is why when we begin working with an organization to help them with their Christian SEO or Church SEO we configure their website with Google Analytics, Google Search Console, and Bing Webmaster Tools. \u00a0With these tools we and our clients can make good data-driven decisions, which helps them better live out their mission online.<\/p>\n<p><strong>Fill out the form below (mobile) or to the right (desktop) to schedule a time to talk!<\/strong><\/p>\n<p><strong>Post a Comment and Discuss\u2026<\/strong><\/p>\n<ul>\n<li>Have you reviewed your Easter analytics? Why or why not?<\/li>\n<li>If you have, what is the most significant thing you learned from your Easter analytics?<\/li>\n<\/ul>\n<p>Read more articles in our Easter Communications series.<\/p>\n<p><strong>Co-founder &amp; CEO, OurChurch.Com<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like <\/span><span style=\"font-weight: 400\">ChurchLeaders.com<\/span><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">The JoyFM<\/span><span style=\"font-weight: 400\">, and his personal blog, <\/span><span style=\"font-weight: 400\">LiveIntentionally.org<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beyond his professional achievements, Paul serves as an elder at <\/span><span style=\"font-weight: 400\">Journey Community Church<\/span><span style=\"font-weight: 400\"> and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.\u00a0<\/span><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Easter is now behind us. If you\u2019re a pastor, church communicator or heavily involved in church ministry, I hope you can take a breath now. But you\u2019ve got one more important Easter task to do\u2026 Review Your Easter Analytics Hopefully, you\u2019ve already done some reviewing of your Easter services and related events, gotten feedback from<\/p>\n","protected":false},"author":1,"featured_media":25852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[8617,6757,7384,2546],"class_list":["post-25851","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prayer","tag-analytics","tag-easter","tag-revealed","tag-secrets"],"_links":{"self":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/25851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25851"}],"version-history":[{"count":0,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/25851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/media\/25852"}],"wp:attachment":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}