{"id":27847,"date":"2026-04-28T13:44:56","date_gmt":"2026-04-28T13:44:56","guid":{"rendered":"https:\/\/biblelon.com\/?p=27847"},"modified":"2026-04-28T13:44:56","modified_gmt":"2026-04-28T13:44:56","slug":"why-did-a-thriving-custom-pool-builder-change-their-website","status":"publish","type":"post","link":"https:\/\/biblelon.com\/?p=27847","title":{"rendered":"Why did a thriving custom pool builder change their website?"},"content":{"rendered":"<p><\/p>\n<p>Why would a successful custom pool builder who had more work than they know what to do with, change their website and do search engine optimization?<\/p>\n<p>Quite simply\u2026 to reach their goals!<\/p>\n<p>Years ago, I had a conversation with the owner of Grand Vista Pools, Kevin Shipp, about their website.\u00a0 They liked their existing website but it had one major flaw:\u00a0 They could not update the website themselves.\u00a0 As a result, each time they wanted to add pictures of a completed pool or a video customer testimonial, they needed to pay someone to make the changes for them.<\/p>\n<p>In addition, their email through their hosting company was unreliable.\u00a0 And because many potential and current customers communicated to their company through email, it was crucial that email was always up and running.<\/p>\n<p>Kevin didn\u2019t want to change the look of the website or how it functioned, so we came up with a solution that would streamline the site building process:<\/p>\n<ul>\n<li>Build a new website on the easy-to-use WordPress platform.<\/li>\n<li>Use their existing design.<\/li>\n<li>Keep the same features of their existing website.<\/li>\n<li>Transfer all their current video, pictures, and text from the existing website to the new website.<\/li>\n<li>Train Kevin so he could edit his site without assistance.<\/li>\n<\/ul>\n<p>There were several advantages to taking this approach:<\/p>\n<ul>\n<li><strong>Minimal work from Grand Vista Pools.\u00a0<\/strong> Kevin and his staff are very busy with their business.\u00a0 They didn\u2019t want to be bogged down in creating new content or making tons of decisions about a new website.\u00a0 Taking this approach allowed Kevin to focus on what they do best, building gorgeous pools.<\/li>\n<li><strong>Keep cost down.<\/strong>\u00a0 By keeping everything much like it is on their existing website, it allowed OurChurch.Com\u2019s design team to build Kevin\u2019s new website without a lot of emails and meetings.\u00a0 This kept the cost of the new site to a minimum.<\/li>\n<li><strong>Quicker build time.\u00a0<\/strong> Because Kevin kept things like they were on the exiting site and with minimal communication needed during the site building process, the OCC team could build Grand Vista\u2019s new website is a much shorter time than normally required for new website.<\/li>\n<\/ul>\n<p>Since launching their new website, Grand Vista Pools has been able to better communicate the services they provide to prospective clients, and they are busier than ever!<\/p>\n<p>OurChurch.Com also began working with Grand Vista on search engine optimization.\u00a0 Watch this 90 second video to see what Kevin has to say about the impact of SEO on his business:<\/p>\n<p>The big take-away\u2026<\/p>\n<p><strong>The results [of OurChurch.Com\u2019s SEO sevices] have been amazing! Our web traffic has increased significantly which has turned into a lot of new business! -Kevin Shipp, Grand Vista Pools<\/strong><\/p>\n<p>Click to share this image on Facebook, Twitter, Pinterest or Instagram <\/p>\n<p>Read more about OurChurch.Com\u2019s custom web design services and SEO services. If you are interested in discussing how OurChurch.Com can help you live out your mission online, schedule a time to talk by completing the form below.<\/p>\n<p>We invite you to visit the website of Grand Vista Pools.\u00a0 Please let us know what you think about their website by posting a comment below.<\/p>\n<p>This is one of our 25 Stories from 25 Years.<\/p>\n<p><strong>President at OurChurch.Com<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Mark has served as the President of OurChurch.Com since its founding in 1996, leading the Custom Website and Sales departments with dedication and expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Over the years, he has managed hundreds of custom website, graphic design, and marketing projects for churches, non-profits, businesses, and schools.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beyond his professional work, Mark is deeply committed to serving his community. He coordinates and packs over 700 meals each week for children through <\/span><span style=\"font-weight: 400\">One Community Now\u2019s Pack A Sack for Kids<\/span><span style=\"font-weight: 400\"> program, volunteers in the Children\u2019s Ministry at Generations Christian Church, and participates in a weekly Bible study.<\/span><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why would a successful custom pool builder who had more work than they know what to do with, change their website and do search engine optimization? Quite simply\u2026 to reach their goals! Years ago, I had a conversation with the owner of Grand Vista Pools, Kevin Shipp, about their website.\u00a0 They liked their existing website<\/p>\n","protected":false},"author":1,"featured_media":27848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[9207,705,9206,8908,9205,1250],"class_list":{"0":"post-27847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prayer","8":"tag-builder","9":"tag-change","10":"tag-custom","11":"tag-pool","12":"tag-thriving","13":"tag-website"},"_links":{"self":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/27847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27847"}],"version-history":[{"count":0,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/posts\/27847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=\/wp\/v2\/media\/27848"}],"wp:attachment":[{"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biblelon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}