<\/p>\n
Email has been widely available for around 30 years. A lot has changed in that time!<\/p>\n
Spammers have given email marketing and email communication a bad rap. And with the more recent rise of other forms of communication like social media, texting and mobile apps, some people have wondered\u2026<\/p>\n
Nothing could be further from the truth!<\/p>\n
Email communication and email marketing continue to provide incredible benefits for businesses and nonprofits.<\/p>\n
If you are struggling to reach people, some of your people aren\u2019t very engaged, or you\u2019re not growing as much you would like, making better use of email can help address these challenges.<\/p>\n
To help you understand how to do that, we provide an online course \u2013 Email Communication that Works!<\/strong> \u2013 to all our clients at no extra charge.<\/p>\n Watch the video from the first lesson\u2026<\/p>\n If you prefer to read, here are the highlights\u2026<\/p>\n It\u2019s really important to keep your website up to date with news and information, but it\u2019s rare for someone to visit a website unless they\u2019re already aware of something and want more info. You have to notify people (and usually multiple times) to keep them informed.<\/p>\n According to a this 2023 report by Statista, more than 90% of adults in the US use email.\u00a0 This compares to 71% of adults who use Facebook (reported by Pew Research) and 50% who use Instagram (also reported by Pew Research) And it goes down from there with other platforms and means of communication.<\/p>\n Open rates for emails sent by faith-based organizations are around 29% (as reported by Nonprofit Tech for Good). While this is down from what it once was, it is still dramatically better than view rates for social media posts.<\/p>\n Only about 4% of followers see an Instagram posts and 2% of followers see a Facebook post (via Social Plus).\u00a0 Social media sites continue to show fewer posts from your friends and the organizations you follow, and more ads and short videos.<\/p>\n With social media sites, you don\u2019t own your list of contacts\/followers. If FB, Insta, or X were to shut down, ban you, or limit your communication, you would lose all your contacts.<\/p>\n Church leaders \u2013 your people want to know what\u2019s going on. Ministry leaders \u2013 your supporters want to know what you\u2019re doing and how they can help. Business leaders \u2013 your customers want to know about new products, special offers, and professional insight.<\/p>\n Bonus:<\/strong> If you\u2019re a church leader and your main form of communication is the Sunday bulletin, keep in mind that on any given Sunday half your people are not there. And of those who are there, half don\u2019t read the bulletin and the other half forget what was in it the minute they step out the door.<\/p>\n So, yeah, your people need to be reminded via email of what\u2019s going on\u2026 multiple times.<\/p>\n The bottom line is\u2026<\/p>\n Email is still a powerful tool to make connections, build engagement, and grow your ministry or business. -Paul Steinbrueck<\/strong><\/em><\/p>\n Click to share this image on Facebook, Twitter, Pinterest or Instagram <\/p>\n Ever been subscribed to the email list of an organization that frustrated or annoyed you to the point where you stopped opening their emails or unsubscribed?<\/p>\n Just about everyone has had that experience.<\/p>\n So, in future videos in this course we\u2019ll be sharing best practices, mistakes to avoid, instructions for setting up your email systems and more.\u00a0 Stay tuned!<\/p>\n Click and share your perspective on email, in this month\u2019s Listening Post survey.<\/p>\n Email can be one of the most challenging aspect of online communication. Spammers, filters, and blacklists are all working against you. It\u2019s become so challenging that most most web hosting companies don\u2019t even offer email service anymore.\u00a0 But OurChurch.com does.<\/p>\n And our Christian, US-based support team will actually pick up the phone, respond to your email, or do an online chat with you whenever you need it.<\/p>\n And if you would like a guide to help with Christian web design, SEO or building your own DIY website, we\u2019d love to talk with you!<\/p>\n Complete the form below (mobile) or to the right (desktop) to schedule a discovery call!<\/strong><\/p>\n Co-founder & CEO, OurChurch.Com<\/strong><\/p>\n Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.<\/span><\/p>\n An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like <\/span>ChurchLeaders.com<\/span>, <\/span>The JoyFM<\/span>, and his personal blog, <\/span>LiveIntentionally.org<\/span>.<\/span><\/p>\n Beyond his professional achievements, Paul serves as an elder at <\/span>Journey Community Church<\/span> and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.\u00a0<\/span><\/p>\n5 Reasons Email Is Still Incredibly Valuable<\/h2>\n
1) Nobody checks websites regularly.<\/strong><\/h4>\n
2) 92% of American adults use email.<\/strong><\/h4>\n
3) Email open rates are better than social media.<\/strong><\/h4>\n
4) You own your email list.<\/strong><\/h4>\n
5) Your people want your emails.<\/strong><\/h4>\n
But it\u2019s also possible to do email badly<\/strong><\/h4>\n
More insight into how to use email effectively<\/h4>\n
Partner with someone who\u2019s got your back<\/h4>\n
Comment & Discuss<\/strong><\/h4>\n
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