{"id":28906,"date":"2026-05-21T13:33:30","date_gmt":"2026-05-21T13:33:30","guid":{"rendered":"https:\/\/biblelon.com\/?p=28906"},"modified":"2026-05-21T13:33:30","modified_gmt":"2026-05-21T13:33:30","slug":"5-secrets-to-get-more-email-opens-clicks","status":"publish","type":"post","link":"https:\/\/biblelon.com\/?p=28906","title":{"rendered":"5 Secrets to Get More Email Opens & Clicks"},"content":{"rendered":"

<\/p>\n

In our online course, Email Communication that Works,<\/strong>\u00a0we share the most important things you can do to get more email opens and clicks.\u00a0\u00a0Things like setting up branded email, creating an email communication plan, and creating an email template.<\/p>\n

But there are also some little tips and tricks that can have a big impact too.<\/strong><\/p>\n

5 Secrets to Get More Email Opens & Clicks<\/h2>\n

Here are some secret spices you can mix into your email recipe to make your readers\u2019 (virtual) taste buds dance.<\/p>\n

1. Craft a compelling subject line.<\/strong><\/h4>\n

Your subject line should be attention-grabbing, concise, and relevant to the content of your newsletter. Experiment with personalization, urgency, curiosity, or exclusive offers to entice recipients to open the email.<\/p>\n

Whatever you do, don\u2019t \u2013 under any circumstances \u2013 give your emails a subject like \u201cSpringfield Church News\u201d or \u201cLiving Word Ministries Newsletter May 2026\u201d<\/p>\n

Bonus:<\/strong> Experiment with using emojis in your subjects to make them stand out. (We do.)<\/p>\n

2. Provide valuable and relevant content.<\/strong><\/h4>\n

Many organizations make the mistake of making their email content all about them. Here\u2019s what we did\u2026 Here\u2019s what we\u2019re doing\u2026 Here\u2019s what we need from you\u2026<\/p>\n

Think from the perspective of your reader. Why would he or she want to spend their precious time reading this?<\/p>\n

Are you including content that inspires them, makes them laugh, helps them solve a problem? Are you giving them opportunities they don\u2019t want to miss for special events, meaningful experiences, or special discounts?<\/p>\n

The more relevant and useful your content is to your subscribers, the more likely they are to engage.<\/p>\n

3. Tell Stories.<\/strong><\/h4>\n

People love stories! Stories help to strengthen the emotional connection between you and your readers.<\/p>\n

There are many different types of stores you can share like testimonials, volunteer profiles, and updates from recent events and more.<\/p>\n

4. Incorporate a clear call-to-action (CTA).<\/strong><\/h4>\n

Guide your subscribers to take action by including a prominent and actionable CTA. Whether it\u2019s \u201cClick to get more info,\u201d \u201cReserve your seat\u201d at an event, or \u201cBuy now,\u201d a clear call to action increases click-through rates<\/strong>.<\/p>\n

Click to share this image on Facebook, Twitter, Pinterest or Instagram <\/p>\n

5. Keep it Short! Click for More.<\/strong><\/h4>\n

If your organization shares a lot of opportunities in your emails and they are not all a good fit for everyone, then use a strategy where you help the reader quickly understand the two most important things:<\/p>\n

    \n
  • a) \u201cIs this for me?\u201d and if so<\/li>\n
  • b) \u201cWhat\u2019s my next step?\u201d<\/li>\n<\/ul>\n

    For example, if your church\u2019s weekly email lists events happening this week, you don\u2019t need to put all the details of every event in your email. For example,<\/p>\n

    Moms of preschools<\/strong>, want to connect with other moms and give your child a play date? Come out to Peterson Park Thursday at 1pm. Click for more info.<\/p>\n

    In just 2 lines, we told people who it\u2019s for, why they would want to do it, and a clear call to action with their next step.<\/p>\n

    Keep these things in mind as you write your emails to see more opens and clicks on your emails.<\/p>\n

    Find Your Guide to Walk with You<\/h4>\n

    If you\u2019re looking to improve your communications by building a new website with a\u00a0DIY website builder,\u00a0custom web design\u00a0or\u00a0search engine optimization, we would love to talk more about how we can come along side you and help in whatever way works best for you.<\/p>\n

    Complete the form below (mobile) or to the right (desktop) to schedule a complimentary discovery call.<\/strong><\/p>\n

    Comment and Discuss<\/strong><\/h4>\n
      \n
    • Which email tip above is most helpful for you?<\/li>\n
    • What other email tips do you have to share?<\/li>\n<\/ul>\n

      Continue reading\u2026\u00a0Email Communication that Works<\/p>\n

      Co-founder & CEO, OurChurch.Com<\/strong><\/p>\n

      Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.<\/span><\/p>\n

      An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like <\/span>ChurchLeaders.com<\/span>, <\/span>The JoyFM<\/span>, and his personal blog, <\/span>LiveIntentionally.org<\/span>.<\/span><\/p>\n

      Beyond his professional achievements, Paul serves as an elder at <\/span>Journey Community Church<\/span> and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.\u00a0<\/span><\/p>\n