{"id":31355,"date":"2026-08-13T14:46:18","date_gmt":"2026-08-13T14:46:18","guid":{"rendered":"https:\/\/biblelon.com\/?p=31355"},"modified":"2026-08-13T14:46:18","modified_gmt":"2026-08-13T14:46:18","slug":"an-easy-seo-trick-for-photos","status":"publish","type":"post","link":"https:\/\/biblelon.com\/?p=31355","title":{"rendered":"An Easy SEO Trick for Photos"},"content":{"rendered":"

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In this article I\u2019m going to share an easy SEO trick for photos anyone can do. Not many web admins do this, so if you do, it will give your website an advantage in the search engines.<\/p>\n

Google is very smart, but it doesn\u2019t totally understand photos.<\/strong><\/h4>\n

Search engines have gotten much better at identifying what objects are included in each photo, but they don\u2019t understand the context of those photos.<\/p>\n

For example, a search engine might be able to identify smiling children in a photo, but it\u2019s not going to understand that it is kids in your children\u2019s ministry worshiping God and getting to know Him in bible lessons.<\/p>\n

Therefore, search engines rely on website developers and administrators to explain what\u2019s in each photo using what is called the \u201cALT attribute.\u201d<\/p>\n

The ALT attribute provides alternate information about a photo in case a website visitor cannot view it (for example if they have a slow Internet connection, have images turned off, or are visually impaired and use a screen reader).<\/p>\n

Let\u2019s talk about\u2026<\/p>\n

3 Ways Website Admins Address Website Image ALT Attributes<\/h4>\n

Bad:<\/strong> Most website admins ignore the ALT attribute and leave it blank.<\/p>\n

Better:<\/strong> Some admins put a few descriptive words in the ALT attribute.<\/p>\n

Best:<\/strong> Smart website admins who want their website to rank better in search engines craft their ALT attributes to include words that describe the image and keywords they want to rank well for.<\/p>\n

Here\u2019s a view in the website editor of an image showing the pastor of my church and his family.<\/p>\n

The \u201cAlternative Text\u201d includes the name of the pastor, his wife and kids, which puts this image in the \u201cbetter\u201d category I described earlier.<\/p>\n

The best alt attribute (alternative text) would be something like this:<\/p>\n

Our church meets in Safety Harbor, FL. We want to rank well for \u201cchurch in Safety Harbor.\u201d By including this keyword phrase in the alt attribute, it helps Google understand this is what our website is about, and helps our church to rank better for this keyword.<\/p>\n

Note: the ALT Attribute is not a caption.<\/strong> This text cannot be seen by website visitors (unless they are using screen reader or viewing the source code), so changing the alt attribute does not change the appearance or text of your website at all.<\/p>\n

Easy, right?<\/p>\n

On-page SEO is about helping search engines better understand what your website is about. -Paul Steinbrueck<\/strong><\/em><\/p>\n

Click to share this image on Facebook, Twitter, Pinterest or Instagram <\/p>\n

Take action!<\/strong><\/h4>\n

Go through your website and add keywords to the alt attributes of your photos and other images. And from now on, every time you add new photos to your website, be sure to include a keyword-rich alt attribute for each one.<\/p>\n

Partner with Church SEO Experts You Can Trust<\/h4>\n

If you\u2019re thinking you\u2019d rather turn your SEO over to experienced professionals, let\u2019s schedule a free consultation to talk about how we can help you with SEO for your church, school, ministry, or business.<\/p>\n

Complete the form below (mobile) or to the right (desktop) to schedule a discovery call.<\/strong><\/p>\n

Post a comment and Discuss:<\/strong><\/h4>\n
    \n
  • Have you optimized your images by including keywords in the alt attribute? Why or why not?<\/li>\n<\/ul>\n

    Read more articles about Church Website Photography<\/p>\n

    Co-founder & CEO, OurChurch.Com<\/strong><\/p>\n

    Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.<\/span><\/p>\n

    An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like <\/span>ChurchLeaders.com<\/span>, <\/span>The JoyFM<\/span>, and his personal blog, <\/span>LiveIntentionally.org<\/span>.<\/span><\/p>\n

    Beyond his professional achievements, Paul serves as an elder at <\/span>Journey Community Church<\/span> and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.\u00a0<\/span><\/p>\n