{"id":32138,"date":"2026-09-09T13:44:07","date_gmt":"2026-09-09T13:44:07","guid":{"rendered":"https:\/\/biblelon.com\/?p=32138"},"modified":"2026-09-09T13:44:07","modified_gmt":"2026-09-09T13:44:07","slug":"case-study-knott-avenue-christian-church-church-growth-through-church-seo","status":"publish","type":"post","link":"https:\/\/biblelon.com\/?p=32138","title":{"rendered":"Case Study: Knott Avenue Christian Church – Church Growth through Church SEO"},"content":{"rendered":"

<\/p>\n

Let\u2019s play a little word game.\u00a0 I\u2019ll say a word; you say the first word that comes to mind.<\/p>\n

    \n
  1. \u201cMarketing\u201d<\/li>\n
  2. \u201cSearch marketing\u201d<\/li>\n
  3. \u201cChurch growth\u201d<\/li>\n<\/ol>\n

    Now let\u2019s talk about your responses.<\/p>\n

      \n
    1. For \u201cMarketing\u201d did you say \u201cbusiness\u201d or \u201ccommercials?\u201d<\/li>\n
    2. For \u201cSearch marketing\u201d did you say \u201cGoogle\u201d or \u201ckeywords?\u201d<\/li>\n
    3. For \u201cChurch growth\u201d did you say \u201cevangelism\u201d or \u201coutreach?\u201d<\/li>\n<\/ol>\n

      But what if I said they are all connected?<\/p>\n

      Case Study: Church Growth through Church SEO<\/h2>\n

      Let\u2019s look at the case of Knott Avenue Christian Church where marketing, search marketing, and church growth are all connected.<\/p>\n

      Editor\u2019s note:<\/strong> This case study documents results achieved by Knott Avenue Christian Church during an earlier OurChurch.com SEO campaign. While some of the platforms and tactics mentioned reflect that time, the underlying principle remains relevant today: helping a church appear when people in its community search for a church or ministry resources can connect more people with its mission.<\/p>\n

      Introducing Knott Avenue Christian Church<\/strong><\/h4>\n

      Knott Avenue Christian Church is a non-denominational, multi-ethnic Christian church located in Anaheim, California.\u00a0 They are a vibrant and active church with a wide variety of ministries to help meet the spiritual needs of everyone they can and spread the Gospel in their community and the world.<\/p>\n

      In the past year Knott Avenue Christian Church (KACC) has been increasing their online presence through a variety of ways.\u00a0 They have started using Twitter and Facebook.\u00a0 They are podcasting sermons and messages.\u00a0 They even have an iPhone app allowing people to watch their sermons from anywhere on their iPhones.\u00a0 In addition to these outreach tactics, KACC has been focusing on the local search engines.<\/p>\n

      Local Search for a Local Church<\/strong><\/h4>\n

      Search engines continue to be one of the primary ways people discover local organizations and resources. Someone looking for a church, marriage help, recovery support, answers to spiritual questions, or another ministry in their community may begin that search online.<\/p>\n

      So, it was important for KACC to appear in the search results so people could find them when searching online.<\/p>\n

      Over the past several months KACC has been working to achieve high rankings in the search engines for searches in their local area through OurChurch.com\u2019s Top Church Search Rankings service.\u00a0 At the time of this publication, they had obtained over 500 top ten rankings with well over 100 #1 rankings.\u00a0 These are rankings for search terms related to churches in their area, such as churches in Anaheim, CA.<\/p>\n

      In addition to the search engines, OurChurch.com also set up listings in local review sites, (like CitySearch.com) and Internet yellow pages, and church directories.<\/p>\n

      The Impact of Better Search Rankings\u00a0<\/strong><\/h4>\n

      The results for KACC\u2019s website have been fantastic!\u00a0 KACC.com has been averaging about 1250 visitors a month from the search engines alone.\u00a0 Over 50% of the visitors to the website are new visitors.\u00a0 I asked Jack Scalfani from KACC about the results and he said,<\/p>\n

      \u201cI know that the website has been surviving with lots of help from your SEO. Obviously it has, because we have been consistently getting 100 visitors a day and mostly new visitors.\u201d<\/p>\n

      Keep in mind, though, getting people to the church website is NOT the main goal; it\u2019s a means to a bigger goal.\u00a0 The primary goal is to help the church live out its mission.\u00a0 So, we were thrilled that in addition to talking about the website, Jack went on to say,<\/p>\n

      \u201cOur rankings that OurChurch.Com helped us get are bringing in new donations, new members, and new viewers on our live broadcast on our website.\u201d<\/p>\n

      KACC has continued to see dozens of new people visit their church services each week.\u00a0 These visitors include people who hear the Word of God and become followers of Christ, families who find a church home, and Christians who are strengthened and go out to minister to their community.<\/p>\n

      They are a growing church in part because they are growing in the search engines.<\/p>\n

      Watch Jack share how SEO has impacted his church in this 45 second video:<\/p>\n

      The bottom line is\u2026<\/p>\n

      Search engine optimization: you need to have it, it\u2019s well worth it, and they [OurChurch.Com] do it right. -Jack Scalfani, Knott Avenue Christian Church, Anaheim, CA<\/strong><\/em><\/p>\n

      Click to share this image on Facebook, Twitter, Pinterest or Instagram 2026 update:<\/strong> Knott Avenue Christian Church continues to serve the Anaheim community today through worship, discipleship, outreach, youth ministry, and other programs.<\/p>\n

      Why This Church SEO Success Story Still Matters<\/h4>\n

      Search has changed since this campaign, but the goal has not. People still turn to Google when looking for churches, worship services, ministries, counseling, recovery programs, and answers to spiritual questions in their community.<\/p>\n

      Today, strong church SEO also helps churches appear across local search results and emerging AI-powered search experiences. The lesson from KACC\u2019s story remains the same: better online visibility can create more opportunities to connect real people with a church and its ministry.<\/p>\n

      Partner with OurChurch.com\u2019s Church SEO Team<\/h4>\n

      Would you like your church to experience better search rankings and more visitors?<\/p>\n

      Learn more about how OurChurch.Com\u2019s Christian SEO services can help your church, ministry or business better live out its mission online.<\/p>\n

      Complete the consultation request form below (mobile) or to the right (desktop), to schedule a call with a member of our team.<\/strong><\/p>\n

      Comment and Discuss<\/strong><\/h4>\n
        \n
      • What part of KACC\u2019s story resonates with you most?<\/li>\n<\/ul>\n

        Read more stories in our series 30 Stories from 30 Years<\/p>\n

        Continue reading about church SEO<\/p>\n

        OurChurch.Com Director of Marketing Services<\/strong><\/p>\n

        Kurt serves as OurChurch.Com\u2019s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses.<\/span><\/p>\n

        He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on <\/span>LocalSearchForum.com<\/span>.<\/span><\/p>\n

        In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at <\/span>Faith Lutheran Church in Wesley Chapel, FL<\/span>, demonstrating his commitment to both faith and community. He holds a Bachelor\u2019s Degree and a Master\u2019s Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary. <\/span><\/p>\n