By Joseph D’Souza, Op-Ed Contributor Wednesday, December 10, 2025iStock/artplus
When high-profile, Western-led ministries announce goals like “reaching every person on earth” by 2033 — the 2,000-year anniversary of the resurrection and Pentecost — it sounds bold and visionary in conference halls throughout America. Eastern missionaries in places like South Korea have expressed this goal as well.
But for our Christian brothers and sisters who are already a tiny minority in their nations, and who often face tremendous persecution, these public declarations are a recipe for trouble.
Every time a slogan like this goes viral, local churches face a new wave of attacks, from negative press and harassment to police raids and even dubious anti-conversion laws. We saw it in the late 1990s with the AD 2000 & Beyond Movement and the Joshua Project. The Joshua Project database was used as “proof” in the Indian Parliament of a foreign conspiracy to convert India by the year 2000. Politicians who feel threatened by the Gospel, and even those who don’t hold a strong opinion about it, were handed ammunition on a platter.
These date-specific, target-driven campaigns come straight out of a Manhattan-style management playbook — featuring SMART goals, KPIs, dashboards, and countdown clocks. They are backed by the economic muscle of a few Christian-majority nations and networks.
Evangelical Christians in relatively safe environments need to understand that this combination feels imperial, even when the intentions are sincere.
Moreover, we all need to remember that Jesus never instructed us to operate like a project manager.
In Matthew 28, Jesus tells us, “Make disciples of all nations… teaching them to obey everything I have commanded you.” He said the Gospel will be proclaimed throughout the whole world as a testimony to all nations, “and then the end will come” (Matthew 24:14).
He also made it clear that no one knows the day or hour of His second coming — not the angels, not the Son, only the Father (Matthew 24:36; Acts 1:7).
Notice what Jesus did not say. He never told us to check “unreached people groups” off a list like a sales quota. He never said it’s enough that someone merely hears the name of Jesus. And he certainly never instructed wealthy, influential churches and organizations to announce global deadlines.
Discipling anyone, even our own children, is a lifelong journey of love, grace, failure, and repentance. Nowhere in Scripture are we encouraged to set a date by which they must be “reached” or “saved.”
What’s more, Western methods can overlook the nuances of each culture and even rob our neighbors — who often already adhere to deep-seated, ancient religious traditions — of dignity. Some of these same traditions have a values system and ethical guidelines that shame the materialism found in majority-Christian nations.
Lingo like “the unreached,” “finishing the task,” or labeling an outreach event as a “crusade,” still carries unhelpful colonial baggage. It turns image-bearers of God into targets on a map. It assumes the West, the affluent, or even a wealthy Korean church, gets to define what “reached” even means.
Given that context, it’s no wonder that governments react with anti-conversion laws.
While freedom of religion is a genuine human right, the abuse of that freedom through heavily funded, deadline-driven campaigns is doing more harm than good. When the Majority World hears Western voices say we will “finish the task by 2033,” many don’t hear the Great Commission; they hear the old colonial trumpet.
What we need instead is humble, authentic, and contextual Christian witness — living out the Sermon on the Mount in our own nations and neighborhoods first. Disciples are made when people see Jesus in our lives, not when we hand them a tract.
Many of us in India and throughout the Global South do not subscribe to these 2033 declarations. We want to discern what the Holy Spirit is already doing in the hearts of friends and neighbors, and cooperate with Him — quietly, respectfully, over a lifetime — not import someone else’s countdown clock.
That is why we are deliberately building self-sustaining churches led by local Christians, which are not dependent on foreign funds, foreign jargon, and foreign campaigns. We believe God desires all people to be saved and come to the knowledge of the truth, but He never turns His sons and daughters into statistics.
People are not targets. The kingdom is not a project. And 2033 is not a biblical deadline.
Stop the slogans and start living the Sermon on the Mount among the nations. That is the only task Jesus ever asked of us.
Archbishop Joseph D’Souza is an internationally renowned human and civil rights activist. He is the founder of Dignity Freedom Network, an organization that advocates for and delivers humanitarian aid to the marginalized and outcastes of South Asia. He is archbishop of the Anglican Good Shepherd Church of India and serves as the President of the All India Christian Council.
